Freight and logistics·USA·2024
AmeriFreight Systems
A full rebuild for a logistics company serving Fortune 500 shippers
A coast-to-coast freight carrier with fifteen years of Fortune 500 work had a website that did not reflect the scale of the operation, and had to serve two completely different audiences at once.
Visit the site
2
audiences served without conflict
100%
designed in Figma before build
15 yrs
of experience finally visible
The challenge
- The site had to speak to two audiences with opposite needs: corporate logistics managers evaluating a carrier, and truck drivers looking for work.
- Serving both from one homepage usually means serving neither well.
- Enterprise shippers judge credibility in seconds, and the previous design undersold fifteen years of Fortune 500 experience.
- Driver recruitment competes on clarity: pay per mile, requirements and how to apply have to be obvious immediately.
What we did
- Designed the full site in Figma first as wireframes, so structure was agreed before any visual work started.
- Built a self-selection module at the top of the homepage where visitors state who they are and what they want, then get routed to the right path.
- Gave shipping solutions and driver information separate, dedicated tracks instead of forcing one page to do both jobs.
- Led with credibility markers where enterprise buyers look first: years in operation, client names and a testimonial from a major logistics partner.
ServicesWeb developmentUX designWireframing
Built withWordPressFigmaJavaScriptCSSPhotoshop
