Language school·Medellín, Colombia·2022
MetroSpanish
A one-page site that turns visitors into booked classes
A certified Spanish teacher in Medellín teaching students worldwide needed one page that explained her method, showed proof and sent people straight to WhatsApp.
Visit the site
5.0
Google rating displayed live
7
countries represented in reviews
1 click
from interest to WhatsApp
The challenge
- Students choosing a language teacher are choosing a person, not a product. That trust has to be built on the page.
- The offer covers both in-person classes in Medellín and online classes worldwide, without confusing either audience.
- Course details, pricing and scheduling lived in the founder head and in scattered social posts.
- Every extra step between interest and contact loses students, so the path had to be as short as possible.
What we did
- Built a single page with a clear narrative: how it works, what is included, what it costs, who teaches, and proof.
- Made WhatsApp the primary action everywhere, with pre-filled messages so students do not have to compose one.
- Used a free half-hour welcome class as the entry offer, which removes the risk of committing to an unknown teacher.
- Put social proof at the centre: eight detailed student testimonials from seven countries, plus live Google reviews.
- Stated the price openly in both pesos and dollars so international students can decide immediately.
From the beginning Carlos was very open to listen to my ideas and then advise me with his experience. As a result I got my dream website.
Marylin Reyes
Founder, MetroSpanish
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